CHALLENGE
A wholly owned subsidiary of City National Bank, First American Equipment Finance (FAEF) serves middle-market and investment-grade organizations across the US with technology hardware and software solutions and infrastructure improvements. The company specializes in combining products and services from multiple vendors and service providers into a single equipment lease. Because they serve 25 different industry verticals, FAEF came to Envative looking for a way to effectively create 25 “mini sites” within their corporate website—something they couldn’t do internally without developer support or financial overhead for the long term. In fact, the corporate site, built with older technologies, was also due for an upgrade.