The Situation
GRYT Health CEO and Founder David Fueher is a two-time young-adult cancer survivor. His experiences, challenges and learnings during his battles with the disease led him on a mission to improve the lives of cancer patients throughout the greater community through technology. He wanted to create an online platform for people affected by cancer to connect them with others having similar experiences, and to provide them with in-depth information about options specific to their needs or diagnosis. GRYT’s founders knew first-hand that information is not a luxury, but an undeniable right to patients.
David and a team of fellow cancer survivors formed GRYT in 2015, with the goal of providing support and resources to improve experiences for cancer patients and engage the wider community in developments about ground-breaking research that could ultimately end cancer.
The Challenge
To serve the cancer community in the way GRYT Health knew was essential, they needed more than just a simple WordPress website. GRYT’s broad focus required a robust CMS platform that would support a wide variety of users and their unique needs. The site would be a tool and resource for patients, caregivers, healthcare providers, researchers and advocacy groups.
The site also needed to support an extensive resource library, with filters by cancer type, that would be easy to maintain and stay current with the latest news, advice and research.
The design for GrytHealth.com had to provide a sense of trust and authority, safety and hope, along with a user-friendly UI/UX for its diverse audience. Easy posting of new community support events with registration capture and integration with AI Chat were additional components for the site.
The Envative Solution
Envative's SmarterCMS platform, combined with engaging design and the team’s UI/UX expertise, provided GRYT Health with a budget-friendly, yet robust web CMS solution that met all their requirements and is easy to update and maintain.
GRYT's new online community presence provides a wealth of invaluable assets to the cancer community including patient awareness and education, patient research, plus insights and patient activation for clinical trials to advance developments in cancer treatment.
GRYT Health's vision is that no new cancer treatment or diagnosis would fail due to lack of patient engagement. Their new CMS website helps them support this vision and achieve their ever-broadening goals of ensuring patient voices are heard. In fact, GRYT Health has been awarded for participant engagement and patient-centricity for the past three years at the Summit for Clinical OPS Executives.
GRYTHealth.com is built with scale and service expansion in mind. The Envative team couldn't be prouder to support this client, their vision and their dedication to using "technology for good."
