INDUSTRY SERVED: Athletics
How Envative Helped Athletes Untapped Clean Up and Stabilize Its Custom Software
In this video interview, Craig Lamb, partner at Envative, sits down with Gene Williams, founder of Athletes Untapped, to discuss their recent collaboration to revamp the custom software platform that powers Gene’s business.
Athletes Untapped is an online marketplace that connects private sports coaches with athletes for in-person lessons. After years of working with various developers and agencies, Gene faced the common startup challenge of mounting tech debt and an unstable codebase. That’s where Envative stepped in.
Over the course of a few months, Envative helped Gene stabilize and streamline his platform—giving him the confidence to hand things off to a newly hired CTO. In the conversation, Gene highlights the transparency of Envative’s process, the clarity in pricing and deliverables, and the unique ability of the team to strike a balance between agile responsiveness and long-term thinking.
Gene praises Envative’s flexibility, technical talent, and professionalism, saying they filled a gap that many startups struggle with: offering the structure of a top-tier dev team with the hands-on approach of a scrappy contractor.
For other founders looking to contract custom software development, Gene advises having a clear roadmap and defined goals before engaging a partner—especially one as capable as Envative.
"You need to have the perspective of where you're gonna go, and still work agile in the short term, Envative really got that."
- Gene Williams
Watch the full interview
About Athletes Untapped
Athletes Untapped is an online marketplace that connects athletes of all ages and skill levels with vetted private sports coaches for in-person, one-on-one training sessions. Founded in 2021 by Gene and Elaine Williams, both former college athletes, the platform was created to simplify the process of finding qualified coaches and to support athletes in achieving their goals.
Benefits
- Reviewed and cleaned platform code
- Optimized workflow and environment for coaches and athletes