INDUSTRY: Digital Marketing
Similar challenges for two intertwined industries
In an era of rapid technological advancements, digital media companies face increasing pressure to deliver innovative solutions to their clients. From enhancing insights into search engine optimization (SEO) and advertising data to automating workflows that reduce staff effort and costs, offering insights and automation beyond the “common” SaaS tools has become a strategic necessity.
This white paper consolidates the key findings from those interviews, highlighting shared pain points and strategies driving change in the industry. I have included case studies of real-world solutions delivered by Envative to bring these insights to life.
Through these insights and case studies, we aim to provide a clear perspective on the challenges at hand and showcase actionable solutions that inspire innovation and transformation in the industry.
Whitepaper Contents
Reported Challenges by industry leaders
Industry leaders face many challenges in todays world. Our interviews showed 4 consistent issues: analyzing complex SEO and advertising data, rising operational costs, demand for personalization and innovation, and workflow inefficiencies.
Most reported technical gaps in common tools
This section explores the most prevalent technical gaps, as reported by the participants, in the tools widely used by digital marketing companies, shedding light on the pain points that can disrupt campaigns, create inefficiencies, and limit innovation.
Real World Examples
3 real world examples of custom technology developed by Envative that helped companies see benefits such as 25% increase in spend efficiency, 40% reduction in manual effort, or a 30% increase organic traffic.
Download the full whitepaper today. When you're ready to discuss how custom technology from Envative can help your business face difficult challenges in your own industry contact us for a free consultation. We look forward to hearing from you.
