Founded in 2018, Biz Incubate creates tailored solutions that connect businesses to new generations, specializing in solutions that bridge the generational gaps from Boomers to Zoomers. Biz Incubate has expanded its portfolio to include equity partnerships in the tattoo, CBD, entertainment, pet care, augmented reality, OTC medications, smart city initiatives, and the health and wellness spaces. Using a proprietary business strategy rooted in network capital, the company helps to create validation, fulfillment and success for each project's participants.
Biz Incubate is an administrative equity partner in an artist-owned mobile tattoo app called The Ink App. After funding the design and development of the app with an off-shore development team, beta testing revealed that the app was buggy and fell short of expectations. The company approached Envative to determine the viability of reworking and fixing the app.
By the time Biz Incubate met with Envative, the company was at the point of either scrapping the project or having The Ink App redeveloped by another company. After reviewing the code and UI/UX of the existing app, Envative's engineers concluded that the code base was subpar and needed to be redeveloped—it didn’t adhere to best coding practices or offer a solid platform to expand functionality.
Envative held multiple meetings with the The Ink App team to understand the goals of the application. Following the last input and Q&A meeting, the team recommended engaging in a prototyping project to demonstrate Envative’s interpretation of the goals and a suggested vision for the flow of The Ink App.