Real estate is a highly competitive industry in terms of recruitment. It also has some of the highest turnover rates among industries.
To counter these problems, ZSG Analytics envisioned a tool for real estate brokers to see and determine the overall profitability of their agents as a whole and a way to target new agents excelling within their regions.
The ZSG vision was to provide a platform to house actionable intelligence on real estate companies' agents as well as competitive intelligence on their prospects. They wanted to offer recruiting productivity with built-in accountability that would empower agents to fuel their own success.
ZSG Analytics asked Envative to come up with a dashboard and MLS data warehouse tool that could be used by HR at broker companies to recruit agents—and by agents to help meet or exceed their individual sales goals.
The platform that ZSG wanted for the industry would function as an intelligence hub for data, housed in an easy-to-use system. The system therefore needed to bring together a multitude of very large data feeds from a variety of third-party providers. It had to be robust, scalable and able to serve a variety of interests.
The desired features of the system were vast and unique across the different intended user groups: brokers, office management, recruiters with user hierarchies, agents, permission assignments, security access controls and more. The data also needed to be organized and presented to engage with the unique interests of the different types of end users by region, by company and by agent.
Built-in calculators to compare agencies and performance would be used by recruiters to drive decisions and offers.