SMARTER CUSTOM SOFTWARE DEVELOPMENT SINCE 1998

In the ever-evolving landscape of technology, where agility and innovation are paramount, marketing professionals are finding new avenues to apply their skills. As a marketing major turned tech project manager, the journey is one of adaptation, collaboration, and harnessing a unique blend of marketing expertise and project management skills. In this blog, I will share my experience navigating this exciting intersection in hopes that it inspires someone else to find success by pursuing an untraditional path.

This post unfolds several modernization recommendations that are key to fortifying the resilience, security, and operational efficiency of your web applications deployed on AWS. In order to achieve optimal performance, security and cost efficiency, it's important to keep up with the improvements to cloud infrastructure that have been refined over the past several years.

Aging IT systems present threats to national security, consumer privacy, and production efficiency. Custom software development can help eliminate outdated technology, reduce company risks and increase profitability. Learn about six proven ways to get rid of aging tech here.

With technology constantly evolving, your head might be spinning with terms like "Metaverse," "Extended Reality," and "AI." This article will demystify some of these concepts and discuss their potential impact on the world. This article will cover all the basic terminology you need to successfully navigate and understand the Metaverse as well as highlight its potential to revolutionize (yet, again) our everyday lives.

AI is a hot topic right now because of the significant advancements that have been made in recent years. These advancements have been driven by a combination of increased computing power, improved algorithms, and access to vast amounts of data. The beneficial use cases of AI technology are almost unlimited. That said, what are the very real ethical concerns introduced by it?

When you build an application, you want to build it the fastest way possible to release it and begin making a return on your investment. You might build a minimum viable product (MVP) to test the market before investing in a more robust application. Focusing on speed of development is good for the initial launch, but building an application that isn't scalable or flexible leads to technical debt. Technical debt is costly, causes developers to constantly chase bugs, and often leads to developer burnout. 

Any business that has been around for longer than a decade probably has legacy software. Sales systems, customer service applications, and legacy infrastructure are just a few applications common in long-term businesses. With these systems come issues with management, upgrades, support, security, and the added cost of running the application. There are even greater risks as well.

As 2023 gets off to a start, it is a good idea for corporations, start-ups, and investors to be aware of and understand the top technology and business trends that will shape the coming year. In fact, at the rate that the market is evolving, executives, founders, and the average person alike should know which trends are on their way out and which ones are shaking things up.

What Happens When You Penetration Test Your Application? Pen Testing, (short for Penetration testing), is a manual security review of your applications, and it's an important factor in effective cybersecurity. Application security testing can be automated, but automated procedures cannot find every vulnerability in your software. Some industry compliance regulations require penetration testing.

Actuators are the workhorses of the Internet of Things and enable the automation or remote control of a wide range of processes in sectors that include consumer, industrial, healthcare, and transportation. This short article explains the role of actuators in IoT and outlines the different types of actuators that are used.

The fourth core principle of the Agile Manifesto addresses the response to change over a plan. However, this does not mean planning is unimportant. When it comes to software and app development, simply going with the flow is not an option. A plan and clear requirements are needed to create a successful product.

The average custom software development project can take several months to a year to complete. Projects that are larger in scope and complexity can take even longer. Whether your software development project is large or small, it's important to be aware of the most common risks to project success.

As the world keeps evolving digitally, many firms are prioritizing digital technology efforts. The COVID-19 pandemic prompted many organizations to automate operations to be more adaptive. Businesses must increasingly focus on developing in-house technologies rather than relying on third-party services. Several technologies saw considerable progress in 2021, and significant progress is projected in 2022.

Whether your business is a retail store or restaurant or you’re a partner in a law firm or medical practice, you’re really in the cybersecurity business. In this article, written by freelance author Patti Singer and published in the Rochester Business Journal, Envative's, Craig Lamb contributes his expert view on important cyber security best practices in software development.

Interview of Envative Co-Owner, David Mastrella, conducted by: Lynn Fosse, Senior Editor CEOCFO Magazine Published – December 20, 2021: CEOCFO: Mr. Mastrella, what is the overall vision behind Envative and what is your focus now? Mr. Mastrella: We are a custom software development firm specializing in web development, mobile app development and IoT. We stick with these core areas of expertise.

Envative Recognized by GoodFirms as Top Web Development firm. Incorporated in 1998 and based in Rochester, New York, Envative is a US-based software development corporation specializing in custom web development, mobile apps, and Internet of Things (IoT) solutions. The organization is unique in its ability to solve complicated technical problems and produce robust, end-to-end solutions for clients, no matter, building a single application or a multifaceted experience across varied digital platforms.

Finding the best software developer for your business isn't always easy due to the wide range of choices. Sorting through all of the marketing hype is important to ensure a custom software provider is the right fit for your organization. Taking the extra time during the selection process is always well worth the effort to ensure you have no regrets about your decision.

Just recently, we’ve been recognized as one of New York’s leading IoT firms for 2021 during the esteemed Clutch Leaders Awards. Clutch is a B2B review platform that serves as a credible resource for businesses around the world. The site’s team annually holds an awards cycle to commemorate the remarkable work of different service providers from various industries and locations.

With the rise of intelligent sensors interconnecting networks generating massive pools of data, the role of telecommunications to ensure quality transmission has never been more critical. With the implementation of 5G networks, a million IoT devices per square kilometer can be enabled to benefit not only the telecom companies themselves, but industries across every sector.

It's not always possible to develop apps in-house, and many business owners decide to outsource this process. However many business owners soon discover hidden costs.

Rochester, New York based software development firm Envative is expanding to the Philadelphia market and planting an office here after partnering with a local angel group.